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Author

Phuong Bui

“Tôi không viết để bạn tin điều gì. Tôi viết để bạn quay lại nhìn điều bạn đang tin.”

Phuong Bui is an author, education entrepreneur, and founder of ATEN English, Infinity Foundation, and Infinity Books. Her journey began in education with the establishment of ATEN English in 2012, before expanding into writing and building a broader content ecosystem around personal growth, education, love, family, money, and inner life. At the heart of her work is a philosophy she describes as “aware observation” (quan sát tỉnh biết): learning to see clearly what is happening within the body, mind, and everyday life without immediately reacting, judging, or becoming carried away by thought. From this awareness, readers are encouraged to return to the present moment, act with greater clarity, and rediscover a sense of inner freedom. This perspective extends across her writing on relationships, parenting, work, money, learning, and self-understanding. From her first book, Chạm vào định mệnh in 2018, to later works including Observe & Love – Love Is Always Here, Easier Done Than Thought, Easy Parenting, The Silent Guide, How Much Wealth Is Enough?, Quan Sát Tỉnh Biết – The Art of Doing Without Striving, and Vươn Mình, Phuong Bui has developed a consistent body of work that brings inner awareness into practical, everyday life. Her writing is direct, conversational, and accessible, often translating abstract ideas into familiar experiences and simple mental models. Rather than asking readers to constantly become a “better version” of themselves, her work invites them to observe more clearly, understand themselves more deeply, and live more fully in the life that is already here.